Social Media Legal Traps

Social media has been a boon for many businesses, but businesses must use it with caution. Some of the legal traps of social media include:

• Not treating your company’s social media posts as marketing subject to advertising laws.
• Overlooking sweepstakes and other laws applicable to giveaways and promotions.
• Not realizing you can be responsible for your influencers’ and content creators’ content.
• Sharing or posting inappropriate content.
• Not obtaining appropriate rights when sharing others’ content.
• Failing to comply with social media platform terms.

Should you have any questions or concerns, please contact us.

This Bulletin is designed to provide our friends and clients with information regarding the various subject matters covered, it is not designed to take place of legal, accounting, or other professional advice.  If expert assistance is required, the services of a competent professional should be sought. This memorandum may constitute advertising under the rules regulating Illinois attorneys.